Writing to Influence

To increase your success in influencing readers, ensure your writing is:

  • RELATABLE: written in a way that readers can identify with the writer, the story, or the concept presented
  • ASPIRATIONAL: appeals to America’s promise of equality
  • EDUCATIONAL: contains one gender equality fact that is objective and not arguable
  • INCLUSIVE: readers should feel the letter is for them / impacts their life
  • ACTIONABLE: ends on a hopeful/optimistic note + call to action

Bonus points for humor and/or a key quotable line that can be shared on social media!

To increase the likelihood of publication, consider writing about current events or a recent article. Also, please be sure to match the length of your communication to your audience:

  • Writing Prompts: Women’s Equality Day is August 26th, writing prompts here
  • Work with an Editor: Send a note / copy to editingteam@pm.me and our writing team will be happy to help!
  • Check the Length:
    • Letter to editor: usually 150-400 words, check the publication for guidelines
    • OpEd: usually 450-750 words, check the publication for guidelines 
    • Journal article: starts around 1,500 words, check the publication for guidelines
    • Note to an elected official: can be as short as a sentence or two, or longer like a letter to the editor.

SAMPLE (~150 words)
Equal Rights are now in our Constitution. 

Until now, Equal Rights for women existed only as piecemeal law. We were not adequately protected from discrimination by patchwork laws, a court case here, a law, a regulation there. That was piecemeal law, not foundational law.

Foundational law is just that. Foundational. Now that we have a fully-ratified 28th Amendment (Equal Rights), our Constitution guarantees gender equality. Our country is one step closer to delivering on the promise of liberty and justice for all. 

The 28th Amendment reads: 
“Equality of rights under the law 
shall not be denied or abridged 
by the United States or by any 
state on account of sex.” 

Like bricks, simple, straight-forward amendments firm up our foundation. 97% of Americans favor Equal Rights, 78% of us support recognizing the 28th Amendment. This November, vote for equality leaders in the U.S. Senate who will recognize the 28th Amendment in our Constitution.

– an advocate in Virginia
PREPARE YOUR ELEVATOR PITCH

Prepare Your Elevator Pitch

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CONNECT WITH FRIENDS

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SPREAD THE WORD ON SOCIAL MEDIA

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CONTACT YOUR SENATORS

Contact Your U.S. Senators

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COLLECT PETITION SIGNATURES

Collect Voter Pledges

Show the broad support for adding the 28th Amendment (Equal Rights) around…

PASS A LOCAL RESOLUTION

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By adopting a resolution in support of either your state’s ratification of…

HOLD A FILM SCREENING

Hold a Film Screening

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WRITE A LETTER TO THE EDITOR

Write a Letter to the Editor

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BECOME A VOTEEQUALITYUS AMBASSADOR

VoteEqualityUS Ambassadors

Are you ready to take your advocacy for the 28th Amendment (Equal…

Invite a Speaker

Meetings and events are a great opportunity to include a presentation on…

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