Writing to Influence

To increase your success in influencing readers, ensure your writing is:

  • RELATABLE: written in a way that readers can identify with the writer, the story, or the concept presented
  • ASPIRATIONAL: appeals to America’s promise of equality
  • EDUCATIONAL: contains one gender equality fact that is objective and not arguable
  • INCLUSIVE: readers should feel the letter is for them / impacts their life
  • ACTIONABLE: ends on a hopeful/optimistic note + call to action

Bonus points for humor and/or a key quotable line that can be shared on social media!

To increase the likelihood of publication, consider writing about current events or a recent article. Also, please be sure to match the length of your communication to your audience:

  • Writing Prompts: Women’s Equality Day is August 26th, writing prompts here
  • Work with an Editor: Send a note / copy to editingteam@pm.me and our writing team will be happy to help!
  • Check the Length:
    • Letter to editor: usually 150-400 words, check the publication for guidelines
    • OpEd: usually 450-750 words, check the publication for guidelines 
    • Journal article: starts around 1,500 words, check the publication for guidelines
    • Note to an elected official: can be as short as a sentence or two, or longer like a letter to the editor.

SAMPLE (~150 words)
Gender equality and our Constitution. 

On January 27, 2020 the Equal Rights Amendment was fully-ratified and went from having a name to having a number: 28. Although the Department of Justice temporarily blocked the National Archivist from certifying the 28th Amendment, one administration cannot halt America’s progress toward equality forever.

Until now, gender equality has existed as piecemeal law. Americans have not been adequately protected from discrimination by patchwork laws, a court case here, a law, a regulation there.

Piecemeal law is insufficient. What Americans have needed all along is foundational law. With the 28th Amendment (Equal Rights) we can fix the gender equality gap in our Constitution, bringing our country one step closer to liberty and justice for all. 

The 28th Amendment reads: 
“Equality of rights under the law 
shall not be denied or abridged 
by the United States or by any 
state on account of sex.” 

Like bricks, simple, straight-forward amendments firm up our foundation. 97% of Americans favor Equal Rights, 78% of us support recognizing the 28th Amendment. This November, vote for equality leaders in the U.S. Senate who will recognize the 28th Amendment in our Constitution.

– an advocate in Virginia
PREPARE YOUR ELEVATOR PITCH

Prepare Your Elevator Pitch

Feel confident and spread the word. Be prepared with a short pitch…

CONNECT WITH FRIENDS

Connect With Friends

Help spread awareness of the 28th Amendment (Equal Rights). Some outreach efforts…

ASK A QUESTION TO A CANDIDATE

Ask a Question to a Candidate

Asking a question at a candidate forum / town hall is one…

SPREAD THE WORD ON SOCIAL MEDIA

Spread the Word on Social Media

Social media platforms provide key opportunities for you to advocate for constitutional…

CONTACT YOUR SENATORS

Contact Your U.S. Senators

Elected officials prefer to hear directly from their own constituents. Meeting in…

COLLECT PETITION SIGNATURES

Collect Voter Pledges

Show the broad support for adding the 28th Amendment (Equal Rights) around…

PASS A LOCAL RESOLUTION

Pass A Local Resolution

By adopting a resolution in support of either your state’s ratification of…

HOLD A FILM SCREENING

Hold a Film Screening

During the international pandemic, many communities may choose to use Netflix Party,…

WRITE A LETTER TO THE EDITOR

Write a Letter to the Editor

Letters to the editor can help you reach a wide audience quickly…

BECOME A VOTEEQUALITYUS AMBASSADOR

VoteEqualityUS Ambassadors

Are you ready to take your advocacy for the 28th Amendment (Equal…

Invite a Speaker

Meetings and events are a great opportunity to include a presentation on…

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